What is the benefit of having a good product but not a good launch? In today’s competitive market, a strong launch is vital to cutting through the noise and capturing the audience’s attention. Remember that,
Products are made in the factory, but brands are created in mind!
Let’s first understand how a viral product launch works to make your next launch successful.
How The World’s Most Viral Ads Worked
Typically, two modes of advertising that ad agencies and markets use are:
“Thinking Vs Feeling”
One seeks to make your audience think about the product’s qualities, while the other aims to arouse an emotional response in the audience. Of all the advertisements that stood out, most fall into the feeling category.
Advertisements use special graphics, logos, messages, and themes to make you want the product!
For example,” A billboard screaming on the side road that happiness is the smell of a new car, freedom from fear and reassurance that it is a wise decision.”
Thus, All these ads and great product launches that make us feel good are actually resonating with our subconscious mind. Hence, the point is connecting with the audience and launching your product.
9 Ideas To Product Launch And Make It Goes Viral
So, are you ready to launch your product and see it breaking through the sales records? The challenge is clear here:
“How to build a connection with your audience and launch a successful product?”
We’ve got 9 proven strategies to help your product go viral! So, let’s get into it.
1. Organise A Pre Launch Giveaway
Organising a pre-launch giveaway with the brilliant idea of conducting a contest and poll on social media. It will not only help you create a buzz for your product but also help you go viral as a
- Fun Tik Tok challenge
- Instagram giveaway
- Or Snapchat filter snap show.
Furthermore, you will be able to access authentic user-generated content that can be very helpful.
2. Increase Organic Visibility
The second idea is to increase your organic visibility, which shows the importance of getting your SEO on point! No matter if you are already an established brand, doing SEO for the organic visibility of the product launch is crucial.
Having a well ranked website on Google gives you a steady base of traffic to showcase a new product. It can also give you a heads-up for the inbound marketing strategy.
3. Launch a Successful Event
Organising an event is the prime opportunity to meet your customers and engage with them. You can craft campaigns to communicate your best and turn them into your followers at events.
Note: Do you want to know how to organise a winning event creatively? Learn more here.
4. Create Shareable Content
Consistently making reliable and shareable content is one of the most important things that helps in the long run. For example, if you start creating
- High-quality and informational blogs that talk about relevant topics.
- Content that directly answers lots of consumers’ questions.
- Funny content: TikTok and tweets that make users share them.
This will definitely bring huge traffic to your site and help you nail the goal.
5. Remarketing Ads
When you launch a new product, not everyone will be ready to purchase it. Hence, try your best to relate to your audience and nurture them over time with remarketing.
This will help you place your ads in front of different customers, often over the products they have added to the cart. It is also one way of talking your customers down the funnel.
6. Word of Mouth
Create an incentive or reward system to get your consumers talking about your product. For users who recommend your product, you can offer freebies, a discount, or free shipping.
It is the best way to spread news about new products or services. People naturally share their experiences with friends and family. Also, even humans like to recommend it when they have extraordinary experiences.
7. Start Building An Email List
An email list is a direct line of communication for your potential customers. Even before the product launches, start collecting data through the website and social media platforms and connect with them.
You have to be very careful here. Don’t sound intrusive, and offer incentives like exclusive content, early access, or exclusive discounts.
8. Reach Out To Influencers
Influencers are the kings and queens of social media marketing. They are some of the experts with many loyal audiences willing to follow their advice.
Organise product-launching events to get bloggers and influencers talking about your brand. Find a helpful influencer to ensure your influencer marketing works well.
9. Offer an Introductory Price
Lastly, create a sense of urgency and excitement by offering an introductory price for a limited time. This will not only attract price sensitive customers but also encourage sales.
Just ensure to clearly communicate an introductory price and the value of your product to maximise its impact.
Key Notes
We understand that launching a new product is an exciting moment for your business as well as a challenging one. Hence, by implementing these 9 ideas by experts, you can ideally launch Monitor customer feedback and adjust accordingly. Ensure to provide excellent customer service. Lastly, promote your product regularly to ensure the right people see it.
